Monday, January 18, 2010

Toyota Fortuner poduction capacity to increase by 5 per cent to 1,000 units shortly

Toyota Fortuner poduction capacity to increase by 5 per cent to 1,000 units shortly

After witnessing the record bookings of its its newly launched sports utility vehicle Fortuner, Toyota Kirloskar Motor Corp plans to increase the output of the vehicle by around 5 per cent to 1,000 units from 950 units currently. The Indian arm of the Japanese automaker had initially planned a production of 500 units a month of the aforesaid vehicle (available in only diesel variant), but later began hiking its production on a continuous basis. It is to be mentioned that TKM is currently assembling Fortuner at its existing plant at Bidadi by bringing it in a CKD format from its parent company's Samut Prakan plant in Thailand. With a 30-35 per cent local content, it is available at Rs. 18.9 lakh (ex-showroom Delhi) in India. The Indian arm of the Japanese car giant has booked garnered 6,500 units of the SUV till date and is looking to deliver them by by July or August this year, as revealed by a senior official to PTI.

"Fortuner is doing very good and we had to modify our plan for increasing production. We will increase it to 800 units every month by January next year," Toyota Kirloskar Motor (TKM) deputy managing director (sales and marketing) Sandeep Singh told PTI, adding that the company had earlier planned to increase output of the SUV to 600 units every month by January next year, he added. "We are further increasing the capacity of Fortuner to 1,000 units from next month keeping in mind the growing demand for this product in the country."

The company raised the assembling capacity of SUV at its Bangalore plant in phased manner from 500 units per month initially to 950 units at present. "In view of growing demand for Fortuner, we first increased the capacity from 500 units to 750 units then to 800 and now the current capacity stands at 950 units per month," he told PTI exclusively. "TKM had earlier closed the bookings for Fortuner for couple of months last year due to capacity constraint. But it has again started booking orders for the SUV from January this year," Singh said.

It may be recalled that Toyota Kirloskar Motor Pvt. Ltd. (TKM), on 24th August'09, has announced the launch of the Toyota 'Fortuner', in the country. The internationally acclaimed urban SUV, which offers an unmatched combination of power and luxury supported by cutting-edge technology, was unveiled in New Delhi. Available with 5 speed manual transmission, the 'Fortuner' not only offers unshakeable sturdiness with high ground clearance, long wheelbase, full-time 4WD and excellent drivability on all terrains, but is also loaded with comfort features like Climate Control AC, Optitron meter, Multi-information display, steering control switches, Space-up type 3rd row seats and leather interiors.

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