Monday, January 18, 2010

Maruti Suzuki to maintain 2009-10 export numbers of 1.30 lakh units in 2010-11 also

On the sidelines of launching its Eeco model in Kochi, Maruti Suzuki has also indicated that it was looking forward to maintain export of its different models at 1.30 lakh units in the next fiscal, which is the same as in the ongoing one. However, it's much higher than 72,000 units exported during FY 2008-109.
 
In a separate media report, Maruti Suzuki has also revealed that it is looking to enhance its export base by entering into markets in the Middle East, South America, West Asia and Australia. "We are currently exporting our cars to the European countries but now we will start exploring new markets such as Africa, South America, the Middle East and Australia to boost our exports," a senior official told reporters in Chandigarh recently.

"We will try to export the same numbers in 2010-11 as there is a scrappage incentive scheme in Europe, which will end this year. So we will try to maintain the same export figures as of this fiscal," Maruti Suzuki General Manager (sales support) Amitava Roy told reporters

Meanwhile, Maruti Suzuki is betting big on its Eeco model and has claimed that it's a perfect choice for people who are looking to upgrade from Omni, its bestselling microvan till date . The company has invested Rs.60 crore (Rs. 600 million) to design and develop the five-door Eeco from its Gurgaon plant in Haryana specifically for the Indian market, with over 90 per cent localisation.  India's largest passenger carmaker is looking We have to roll out 40,000 Eeco units in the first full year of operations (2010-11).

"We have seen demand for Eeco growing since its launch last week from users of Omni and new customers looking for a family car, with more space, more leg-room and greater comfort," said C.V Raman, Maruti's chief general manager for engineering research, design and development. "The demand for swapping an Omni van with Eeco is an encouraging sign for us to pitch for more bookings," Raman said, adding, "About 30 per cent of Omni customers have been exchanging their old vans with newer versions during the last two decades. We see this trend continuing with the launch of Eeco."  

Incidentally, Business Standard has reported that with the upgraded versions of its current range of models, it will be a herculean task for Maruti Suzuki to control the escalation in prices of commodities seen over the past couple of months. The business daily also claims that with the sudden surge in the prices of essential inputs like steel, aluminum, copper and rubber, among several other commodities, it will quite impossible for Maruti to  offer the soon-to-be-launched refreshed Alto in a lower rate.
 


 
Maruti Suzuki to maintain 2009-10 export numbers of 1.30 lakh units in 2010-11 alsoSocialTwist Tell-a-Friend

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