Michelin India rolls out Tyreplus in Madurai

Tyreplus, a joint initiative by Michelin Tyres, the world leader in tyre technology and Sundar Tyre Mall opened in the city of Madurai today. The opening ceremony was attended by Philippe Neyrat, commercial director, Michelin India, in the presence of Prashant Sharma, manager, Distribution, PC, Shantanu Deshpande, manager, Marketing (PC & TB) and other officials & guests. 

 

The 'Tyreplus' store located at Nehru Nagar is spread over a total area of around 4,000 sqft and has a pleasant ambience, innovative display of Tyres and accessories and a workshop, fully-equipped with latest machinery to handle all tyre and related services, an exercise undertaken by Michelin Tyres for all its 'Tyreplus' outlets across the world.  

Speaking at the inauguration, Philippe Neyrat, Commercial Director, Michelin India said, "Since last decade the industry has witnessed an exceptional rise in customer demand for quality services. The objective for bringing 'Tyreplus' to India was to make available the choice of brands of tyres and related services to Indian car owners and drivers under one roof at fair and competitive prices." 

 

"'Tyreplus' is an addition to Michelin's initiative of innovative distribution programs that aim to enhance retail experience for customers. We are confident that this new distribution programme/ concept will appeal to the consumers in this region", he further added. 

 

Also present at the occasion, K.S Palanikumarasamy &.K.S.P Sundaravel, owners said, "We are delighted to have got this opportunity to be associated with Michelin tyres, which is synonymous with quality and excellent technology. Together we hope to present to our customers with the best products and services available in the market."  

Tyreplus, supported by Michelin, a worldwide leader in tyres and mobility, is the automotive service network provider of high quality products and preventive maintenance services for cars at affordable prices. Under the one-stop-shop concept, 'Tyreplus' offers a variety of quick automotive services helping customers to minimize the time and money involved in maintaining their vehicles. 

 

Established in 2002 in Asia, Tyreplus is a global Michelin initiative to establish networks of independently owned tyre outlets in various countries through a licensee program offered by the tyre maker. The program has 1,000 participating stores in China, Australia, Thailand, India, Saudi Arabia and Russia.  

 

Michelin is dedicated to sustainably improving the mobility of goods and people by manufacturing and marketing tyres for every type of vehicle, including airplanes, automobiles, bicycles/motorcycles, earthmovers, farm equipment, trucks and the US space shuttle. It also offers electronic mobility support services, on ViaMichelin.com, and publishes travel guides, hotel and restaurant guides, maps and road atlases. Headquartered in Clermont-Ferrand, France, Michelin is present in more than 170 countries, has around 120,000 employees and operates 68 production plants in 19 different countries.