Friday, January 29, 2010

Maruti Suzuki ships out 500 units of Ritz superhatch to Indonesia

In its bid to enhance its foothold in the South East Asia markets, Maruti Suzuki India Limited is now looking to export its models to countries like Indonesia. Of late, PTI has reported that the country's second largest car export had already made first shipment of 500 units of Ritz to the Indonesian market. Ritz is available in two variants-1.2 litre petrol and a 1.3 litre diesel engine. The move to target South East Asian markets with Ritz comes just after its A-Star premium compact car crosses one lakh units mark for exports in December, within 11 months of starting overseas shipments. It was reported earlier that the A-Star is exported to 44 countries, predominantly in Europe, along with Philippines, Taiwan and Hong Kong.

"Indonesia is a prime destination for Ritz. On Wednesday, the first lot of 500 units of Ritz, sporting 1.2 litre petrol engine, is being dispatched to Indonesia," a senior company official was quoted as saying to PTI, adding that "A-star and Ritz represent important steps by an Indian company to emerge as a car manufacturer with global appeal. It is in line with parent Suzuki Motor Corp's vision of turning India into a global hub for compact cars."

In a separate media report, Maruti Suzuki had also revealed that it is looking to enhance its export base by entering into markets in the Middle East, South America, West Asia and Australia. "We are currently exporting our cars to the European countries but now we will start exploring new markets such as Africa, South America, the Middle East and Australia to boost our exports," a senior official told reporters in Chandigarh recently.

Meanwhile, Maruti Suzuki has said that is aiming to clock 1,000,000 units in sales during the current financial year on the back of resurgence in the domestic car market and stable demand in the overseas markets. However, the company has maintained that it sees
the next year challenging on rising raw material prices and a possible roll back of government stimulus package. It is to be mentioned that Maruti, Maruti, in which Japan's Suzuki Motor Corp has 54.2 per cent stake, has already sold nearly 731,000 vehicles in the first three quarters of this year.

The company's chairman R.C. Bhargava was quoted as saying to Reuters exclusively,"All these are concerns and it is not possible to make a firm accurate forecast of what will happen in the next 15 months," he told Reuters in an interview, referring to the outlook for the coming year.  He added, "Sales in 2009-10 are expected to jump 26 per cent from 792,166 units in the previous year, with exports set to double to 145,000 units. Bhargava said exports were likely to be maintained in 2010-11, with sales to new markets such as Africa, Australia and New Zealand. An end to a scheme to scrap older cars in Europe this year is expected to have a significant impact on the sales of Maruti's A-Star hatchback, which is exported to several countries there including Germany, Britain and France.
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