Thursday, January 28, 2010

VW Polo sedan to follow hatchback launch this year

On the sidelines of inaugurating its new dealership outlet in Secunderabad, Volkswagen India has also informed that it is all set to launch the hatchback model of Polo in the first half of 2010, followed by its sedan version in the second half of this year. The Indian arm of the German carmaker has confirmed that the sedan would be based on Polo's platform and will be positioned in the C-segment.  Once launched it would be pitted against models like Hyundai Verna, Honda City, Toyota's upcoming Etios sedan, Maruti Suzuki Sx4, Ford Fiesta, etc. The company, however, didn't reveal the possible price range of the model. It is widely believed that the proposed C-segment sedan would be available in both petrol and diesel versions.

"Polo attracted huge numbers  at the recently-held auto show  in new Delhi. And, as the product portfolio expands, we hope to reach out to the mass audiencethrough new cars-Polo and the new sedan. We also hope that our volumes would swell through the launch of Polo," member of the board and director, Volkswagen Passenger Cars, Neeraj Garg, told reporters in Mumbai.  He also said, "This year the B-plus segment will be around 300,000 units in size. The entry of new players will further expand the market."  The Volkswagen Polo, would have both petrol and diesel versions," he said.  

It may be recalled that during late April, it has already begun the pre-series production of its mid- the new Polo at its Chakan plant in Pune, where currently Fabia is being rolled out. Volkswagen Polo will be available in both petrol and diesel models and will be rolled out at the 500-acre manufacturing unit at Chakan near Pune which has an annual capacity of 110,000 units. It will have 50 per cent localisation which will be enhanced further to 70-75 per cent in phases. However, the company refused to divulge the details of the localisation and the components to be sourced from Indian vendors.

Addressing a press conference in Secunderabad, Garg said, "The company sold over 3,039 cars in all during 2009, which includes 2004 Jettas, 600 Passats and other models. With the automotive sector projected to grow by about 17-20 per cent this year and the la This year, it is targeting more than 5,000 cars and is pinning hopes on Polo to ramp up the numbers, though Garg won't reveal the pricing strategy just yet.

When asked about the company's network expansion, Garg said, "Gearing up to the launch of our high volume model Polo, the company is in the process of further expanding its dealership and service network, which has already gone up from 14 to 40 by December 2009. This move will enable us to tap into Tier II and III cities across the country."


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