Thursday, January 21, 2010

Jia Auto is Skoda Auto India's first boutique showroom in Kolkata

Close to the heels of opening its boutique showrrom in Mumbai, Skoda Auto India officially inaugurated its first boutique showroom in Kolkata, Jia Auto Sales Pvt. Ltd. Skoda Auto India further boosted its customer support network in the city by opening another dealership, again by Jia Auto.

The exclusive boutique was inaugurated by Thomas Kuehl, Board Member, Sales and Marketing, SkodaAuto India and Amit Kumar Modi, Dealer Principal, Jia Auto Sales Pvt. Ltd. Located at Chowringhee Road, Kolkata's premier shopping destination, the boutique showroom is spread across an area of 2,000 sq ft, this is Skoda's first boutique showroom in the city. This boutique showroom in Kolkata is exceptional in terms of the design concept, and is a unique blend of lifestyle and contemporary ambience bringing the customer closer to the brand.

Speaking at the inauguration, Thomas Kuehl, Board Member, Sales and Marketing, Skoda Auto India said, "The boutique showroom concept echoes Skoda's philosophy to provide not just quality cars but also a quality ownership experience to our customers. This concept is a step to bring Skoda customers closer to the brand by providing them with a stylish and high level of functionality with 'Customer touch Points' in the high street areas of the metropoles where our customers can have easy access to all the information around the automotive and the Skoda world. With Jia Auto Sales, we will set new standards in customer service and move a step closer to our patrons in the city. We plan to have 15 boutique showrooms in tier 1 and tier 2 cities across India by the end of December 2010."

Promoting a distinctive automotive retail experience, the boutique showrooms will provide a platform for sneak previews of our upcoming models and Skoda fans no longer have to wait for the Auto Shows to see some of the latest cars from Skoda. The boutique showrooms will also cater as an automobile education centre for children, students & enthusiasts through interactive gatherings.

The showroom will also offer the Skoda merchandise collection, a complete range of high quality and exclusive Skoda-branded products. Currently on display are fashion accessories, kit cars and car accessories.

Later in the day, Skoda Auto India further augmented their customer connect network in Kolkata by opening a dealership facility at Judges Court Road. The dealership, also a facility of Jia Auto Sales, was inaugurated by Mr. Thomas Kuehl, Board Member, Sales and Marketing, SkodaAuto India and Mr. Amit Kumar Modi, Dealer Principal, Jia Auto Sales Pvt Ltd.

Commenting on the dealership opening Thomas Kuehl, Board Member, Sales and Marketing, Skoda Auto India said, "We have always received an overwhelming response from our Kolkata customers and we are confident that Jia Auto will play a vital role in strengthening our dealer base and continue to enhance the Skoda Customer Care experience. Our expansion strategy is to create a strong authorized dealer network in India to support our growing sales in the region." 

The facility is built on an area of 4,050 sq ft and can service 25 cars per day. Skoda's newest dealership meets the company's global quality standards and layout specifications, promising customers of Kolkata a premium buying and ownership experience. 

Currently Skoda Auto India has 3 dealerships in West Bengal. SkodaAuto's dealership footprint spreads across 65 outlets and covers 50 cities & towns in India. The company continues to expand their and service network to meet local demand and has set a target of reaching 75 dealerships by this year-end.
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