Auto companies exploring online media in a big way as traditional spends plummet

The market turbulence in the automobile industry has also impacted their advertising and marketing budgets which are estimated to have been slashed by 20 per cent in the recent past. All companies are seriously looking at further efficiencies and it is learnt that online media would be used much more aggressively and efficiently in the coming days.According to Anindya Banerjee, senior creative director at Publicis India like all other industries, the recession has affected carmakers in India. He further added that a number of companies like Maruti Suzuki, Honda Siel, Hyundai, Toyota, General Motors, Ford India will invest more heavily in non-traditional media like the internet. This is also true because increasingly car buyers are getting internet-savvy as well, he concluded.
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