Three years ago, Tata Motors joined hands with Fiat India in what was seen as a move akin to offering the seemingly-drowning Italian firm a straw to clutch and save itself. The deal in a nutshell was that in exchange for access to Fiat technology and the Ranjangaon manufacturing facilities, Fiat India would have access to the Tata Motors service marketing and servicing network. Which meant that both Tata and Fiat passenger cars would be sold jointly from each other’s showrooms as is the case today.
While Tata Motors launched its new Fiat engined Indica Vista not so recently, Fiat India was seen to be soldiering on with an ageing range. Not any more though, because with the launch of the Linea first and now the Grande Punto, though ideally it should have been the other way round as the Grande Punto was born first, Fiat India is fighting back.
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