GM to pull curtains on Opel brand in India

With its fortunes steady in India,GM India is taking a U-turn by putting a lid on its German brand Opel’s operations in India now. Instead, it will be stepping up its Chevrolet’s brand communication in order to spruce up its image in India. It may be recalled that in 1994, General Motors India was formed as a joint venture, where 50 per cent was owned by Hindustan Motors and 50 per cent by General Motors to produce and sell Opel branded vehicles. GM bought out the Hindustan Motors interest in 1999 and continued to produce Opel cars at the Halol facility until 2003, when it started production of Chevrolet vehicles at that location.
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