Mahindra Great Escape in Jodhpur puts vehicles to test with off-roading action

The 58th Mahindra Great Escape, one of India’s most loved off-roading adventures, recently concluded in Rajasthan’s ‘Sun City’ – Jodhpur. A total of 50 Mahindra SUVs negotiated a challenging route across 35 km of steep inclines and undulating sand dunes, providing unlimited fun and excitement. This exclusive annual edition of the rally was by invitation only and saw eminent personalities from all walks of life enjoy the Mahindra spirit of adventure. The rally was flagged off by Aravinda de Silva, former Sri Lankan cricketer and Ambuj Sharma, Joint Secretary, Heavy Industries, Govt. of India at Khimsar Fort and concluded at the Khimsar Dunes.

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Mahindra First Choice in talks with auto companies to procure used cars

Mahindra First Choice Wheels, India’s largest multi-brand pre-owned car company, is reportedly in talks with car manufacturers like Tata Motors, General Motor, Maruti, Volkswagen, Skoda, Ford to source pre-owned cars. It is to be mentioned that Mahindra First Choice is the country’s preferred pre-owned car mart and is India’s only organized multi-brand player, with 100 plus outlets in over 60 towns across India. The company plans to expand this number to 300 outlets in the next three years. This implies that customers will soon be able to choose from a range of certified pre-owned cars throughout India, including the metros and tier-2 towns and cities. As part of it transparency efforts, the company would also be launching a new mathematical pricing model on its portal soon. It registered a turnover of Rs. 220 crore last fiscal and expects to close the current fiscal with around Rs. 400 crore.
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Mahindra XYLO Mileage Marathon winner Khattar gets mileage of 27.7 km/litre of diesel

Mahindra & Mahindra Ltd. (M&M), the market leader in the utility vehicles segment in India, recently organised a unique XYLO Mileage Marathon, a special Mahindra Top Gear club initiative, for its customers in Delhi. Intended to highlight the vehicle's superior mileage feature, the drivathon saw participation from 60 XYLO families and engaged them in an effort to generate enhanced customer acceptability and endorsement.
Read more: Mahindra XYLO Mileage Marathon winner Khattar gets mileage of 27.7 km/litre of diesel - WheelsUnplugged Automobile Industry News Under Creative Commons License: Attribution

Mahindra gets Gold for Brand Communicator of the Year at 9th Asia Pacific PR Awards

Mahindra & Mahindra received the Gold award for ‘Brand Communicator of the Year’ at the 9th Asia Pacific PR Awards held recently in Hong Kong. This award is selected by a select panel of judges and recognises the brand or person that has set a new standard in communications strategy and execution in the Asia-Pacific region.

For full story click here : Mahindra gets Gold for Brand Communicator of the Year at 9th Asia Pacific PR Awards

M&M likely to deploy Rs. 2,000 crore to expand its Chakan plant

India’s largest utility vehicle maker, Mahindra & Mahindra (M&M), which has outlined an investment outlay of nearly Rs. 5,000-crore from FY 09 to FY 12, may have to pump in Rs. additional Rs. 2,000 crore for expanding its production capacity
For full story click here : M&M likely to deploy Rs. 2,000 crore to expand its Chakan plant

M&M signs vehicle financing MoU with State Bank of Travancore

Mahindra & Mahindra has signed an MoU with the State Bank of Travancore (SBT) for vehicle financing, wherein SBT will be a preferred financier for Mahindra vehicles, encompassing both commercial vehicles and passenger vehicles.

For full story click here : M&M signs vehicle financing MoU with State Bank of Travancore

Commercial vehicles to witness a 1-2 per cent price hike during July 2009

Notwithstanding the JNNURM scheme and excise duty cuts and other sops implemented by the government, a number of commercial vehiclemakers like Ashok Leyland, Tata Motors et al are gearing up to increase prices of their products by 1-2 per cent ...
for full story click here : Commercial vehicles to witness a 1-2 per cent price hike during July 2009

Mid-size cars now to have CNG and LPG kits

Discerning the burgeoning demand for cars that run on alternate fuel like Compressed Natural Gas (CNG), Liquefied Petroleum Gas (LPG), a number of car companies like GM, Hyundai, etc, Toyota, Maruti, M&M are in the process of launching an array of models in such segments shortly, especially in the models of their C and D segment, reports The Economic Times exclusively.
For full story click here : Mid-size cars now to have CNG and LPG kits

Mahindra launches Alfa Passenger 3-wheeler in Ahmedabad

“The new Alfa Passenger 3 wheeler is the first vehicle in its segment which is truly designed and developed by customers. The Alfa is based on extensive customer feedback and incorporates a host of special features which will ensure a smooth and comfortable ride for passengers as well as the driver. In fact, the latter will benefit the most as he often has to drive his vehicle for approximately 200 km a day which can be a very tiring experience,” said Vivek Nayer, senior vice-president, Marketing, Automotive Sector, Mahindra & Mahindra Ltd., at the launch of the Alfa Passenger.

for full story click here : Mahindra launches Alfa Passenger 3-wheeler in Ahmedabad

Mahindra launches CNG version of Maxx Maxi Truck for Rs 3.79 lakh

Mahindra & Mahindra on 26th May, 2009 has introduced the CNG variant of its hugely successful Maxx Maxi Truck. The vehicle is priced at Rs. 3,79,900/- (ex-showroom New Delhi),and addresses the need of a large section of small and medium scale enterprise businessmen and traders for a vehicle which is competitively priced and environment friendly. With a large loading area of 36 square feet and a payload of 820 kg allows the owner to ferry a larger volume of heavier goods per trip, resulting in greater earnings and fewer trips. The Maxx Maxi Truck CNG, thus, offers owners the opportunity to expand the geographical scope of their business.

for full story click here : Mahindra launches CNG version of Maxx Maxi Truck for Rs 3.79 lakh