Towards strengthening its existing foothold in India, Paul de Voijs, Managing Director, Volvo Auto India, has announced 2010 growth plans for his Indian presence. Speaking to the media he said, "India is the next growth destination in the Asia Pacific region and Volvo Cars is committed to be a part of this growth. In keeping with our strategy until now we have concentrated on laying a strong foundation for our brand. Our mantra for 2010 will be to strengthen our presence in the country. Our goal is to become a trusted automobile luxury brand in the Indian market."
"We want to include more passion and life and we want to do so more clearly. We have wonderfully well-designed cars that integrate good performance, exciting innovation and fresh communication. At the same time, we are in the lead in our pro-environmental work and in the field of innovative safety."
Volvo registered a 49 percent growth in 2009 and remains bullish to sustain the momentum this year. The company has aggressive plans to expand its product portfolio and spread out its dealer network across the country.
Starting with the launch of the all new diesel Volvo S80 with twin turbo technology and the much awaited Volvo XC60 with the revolutionary 'City Safety' technology in the first half this year, the company also plans to introduce Volvo S60 post its Global launch.
On the dealership front Volvo plans to expand the current dealership base by additional 3-4 dealers targeting cities such as Bangalore, Jaipur, Ludhiana, Goa and Kolkata. Its existing operational dealerships are in Delhi, Mumbai, Kochi, Chennai, Hyderabad, Pune and Chandigarh.
"We want to include more passion and life and we want to do so more clearly. We have wonderfully well-designed cars that integrate good performance, exciting innovation and fresh communication. At the same time, we are in the lead in our pro-environmental work and in the field of innovative safety."
Volvo registered a 49 percent growth in 2009 and remains bullish to sustain the momentum this year. The company has aggressive plans to expand its product portfolio and spread out its dealer network across the country.
Starting with the launch of the all new diesel Volvo S80 with twin turbo technology and the much awaited Volvo XC60 with the revolutionary 'City Safety' technology in the first half this year, the company also plans to introduce Volvo S60 post its Global launch.
On the dealership front Volvo plans to expand the current dealership base by additional 3-4 dealers targeting cities such as Bangalore, Jaipur, Ludhiana, Goa and Kolkata. Its existing operational dealerships are in Delhi, Mumbai, Kochi, Chennai, Hyderabad, Pune and Chandigarh.
"Going forward we will focus on creating a more powerful, modern and at the same time warmer image of the brand. Safety has always been a cornerstone of the company philosophy. The next step would be to continue to maintain and strengthen that with a holistic approach towards innovative technology," De Voijs further added.
Volvo Auto India is a new operator in India, a fast-growing market and one of the most competitive in the world. Volvo established a presence in India just over two years ago and has since then worked intensively to market the Swedish brand. With a corporate office in Gurgaon, Volvo Auto India opened its first dealership in March 2008 and currently market's its products through its dealerships in New Delhi, Mumbai, Chandigarh, Hyderabad, Kochi, Pune and Chennai.
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