Skoda Auto inaugurates its first boutique showroom in Mumbai

Skoda is offering an unique automotive shopping experience with Autobahn Enterprise (P) Ltd, its first boutique showroom in Mumbai, Autobahn Enterprise (P) Ltd. The  showroom located in Bandra West is spread across an area of 1,000 sq ft, and is Skoda's first boutique showroom in the city and Maharashtra. The outlet is exceptional in terms of the design concept that is a unique blend of lifestyle and contemporary ambience bringing the customer closer to the brand.

 

Speaking at the inauguration, Mr. Thomas Kuehl, Board Member, Sales and Marketing, SkodaAuto India said, "The boutique showroom concept echoes Skoda's philosophy to provide not just quality cars but also a quality ownership experience to our customers. This concept is a step to bring Škoda customers closer to the brand by providing them with a stylish and high level of functionality with 'Customer touch Points' in the high street areas of the metropoles where our customers can have easy access to all the information around the automotive and the Škoda world. With Autobahn Enterprise, we will set new standards in customer service and move a step closer to our patrons in the city. We plan to have 15 boutique showrooms in tier 1 and tier 2 cities across India by the end of December 2010." 

 

The showroom will also offer the Škoda Merchandise collection, a complete range of high quality and exclusive Škoda branded products. Currently on display are fashion accessories, kit cars and car accessories. Based on this platform the company will shortly introduce a program that encompasses express test drives, quick service bookings, virtual product tours and maintenance/warranty coupons.

 

Currently SkodaAuto India has 6 dealerships in Mumbai and Thane. SkodaAuto's dealership footprint spreads across 65 outlets and covers 50 cities & towns in India. The company continues to expand their sales and service network to meet local demand and has set a target of reaching 75 dealerships and 15 boutique showrooms across India by this year-end.