India's leading premium carmaker, Honda Siel Cars India's premium super hatchback Honda Jazz sales have been dwindling since its June launch last year. Since then the company has managed to sell just 6,247 units and for the month of December the number seems to further plummeted from 2,032 to 269 units. In comparison to other small cars Jazz comes across simply with an unattractive price tag and also with a tag of close to rs 7 lakh and above on road, customers have found the new Honda City worth considering.
Jnaneswar Sen, marketing vice-president of Honda Siel Cars India, maintained, "From the time we launched Jazz, we have seen City volumes go up. We have observed that when customers walk into dealerships with the intention to purchase Jazz, they land up buying City. So either way we are gaining. However, during December, the sales of Jazz were very less as it was the last month. We are pretty confident that we can keep its volumes intact." He concluded by saying, "The Honda City continues to be the company's bread and butter, having sold 24,690 cars between June and December."
At the launch, Masahiro Takedagawa, president and chief executive of Honda Siel, had said the company would be more than happy if the Jazz could equal half the volumes of Honda's bestseller in India, the City.
According to an advertisement professional," The reason why Jazz is not selling like hot cakes is that its price tag- Rs. 6.98 lakh ex-showroom Delhi- is prohibitively expensive. At this price, prospective car buyers can easily buy a sedan which has an aspirational value. Moreover, middle class buyers are more concerned about quantity (price) than quality. However, the professional maintained, "If Honda slashes the price, maybe the Jazz will sell more."
Jnaneswar Sen, marketing vice-president of Honda Siel Cars India, maintained, "From the time we launched Jazz, we have seen City volumes go up. We have observed that when customers walk into dealerships with the intention to purchase Jazz, they land up buying City. So either way we are gaining. However, during December, the sales of Jazz were very less as it was the last month. We are pretty confident that we can keep its volumes intact." He concluded by saying, "The Honda City continues to be the company's bread and butter, having sold 24,690 cars between June and December."
At the launch, Masahiro Takedagawa, president and chief executive of Honda Siel, had said the company would be more than happy if the Jazz could equal half the volumes of Honda's bestseller in India, the City.
According to an advertisement professional," The reason why Jazz is not selling like hot cakes is that its price tag- Rs. 6.98 lakh ex-showroom Delhi- is prohibitively expensive. At this price, prospective car buyers can easily buy a sedan which has an aspirational value. Moreover, middle class buyers are more concerned about quantity (price) than quality. However, the professional maintained, "If Honda slashes the price, maybe the Jazz will sell more."
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