Mahindra Automotive Sector wins SP Jain Marketing Effectiveness Conclave trophy for 2010

Mahindra & Mahindra Ltd.'s Automotive Sector recently received the prestigious SP Jain Marketing Effectiveness Conclave trophy for 2010. The winning team presented a paper titled 'Market Dominance: The Mahindra Way - Portfolio Strategy & Brand Differentiation for Effective Marketing' which saw them edge out stiff competition from other final round companies, namely, ICICI Prudential Life Insurance, HDFC Bank and Raymonds to lift the trophy. 

 

"Mahindra's auto sector has always been known for its innovative, path-breaking and most talked about marketing campaigns and strategies, whether for the iconic Scorpio, the evergreen Bolero or  for the fun & trendy XYLO. This award is a clear validation of our winning formula!" said Vivek Nayer, senior vice-president, Marketing, Automotive Sector, Mahindra & Mahindra Ltd. 

 

A total of 22 teams from various corporates submitted their papers in the first round of the competition. A shortlist of 13 teams then submitted a written case study, with four teams selected to make presentations and compete in the final round for the coveted trophy. 

 

Jury members included eminent names such as Dr. Vithala R. Rao from Johnson School, Cornell University, K.S. Ramesh, ex ED & CEO, CavinKare, V. Shantakumar, ex CEO, Saatchi & Saatchi, Kinjal Medh, COO, Cogito Consulting and Prof. S.K. Palekar of SPJIMR. 

 

It is to be mentioned that the SP Jain Institute of Management and Research (SPJIMR), Mumbai, is a premier Business school which has been consistently ranked among the top 10 B-Schools in India. The SPJIMR Marketing Impact Awards (SMIA) is an annual affair which rewards marketing initiatives based on their impact. This event felicitates those corporate houses that have solved a business problem or exploited a market opportunity with marketing initiatives that are significantly more impactful than those of their competitors.  

 

The awards attempt to prove that the effectiveness of marketing can be demonstrated and quantified. As an academic institution which believes in 'Influencing Practice', SPJIMR provides a platform to share the best practices and stimulate new thinking on how to measure and isolate the long term impact of marketing initiatives on business.