Ford India now has changed - Interview with Nigel Wark, Executive Director (Marketing, Sales & Service) Ford India

WheelsUnplugged had a interesting Q&A session with Nigel Wark, Executive Director (Marketing, Sales & Service) Ford India to get an insight into the company’s changing image. Anamit Sen reports...

How has Ford India managed to, if it has, weather the slowdown?
In terms of FI, we have had some plans in place that have been supported positively not just by our regional but all the way to the board in terms of the investment that was made in India and during all the changes that have happened globally we have not missed a beat in terms of going after and still delivering on the objectives of our investment – the expansion of the assembly operations, the very significant investment to build a fully flexible engine facility that will assemble engines for local and export and also the development of a small car which is specifically not just for India and gives us export opportunities to take advantage of the costs and the capabilities of the total processes and resources that we now have in India after the 500 million dollar investment.

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